This is the first car commercial I've seen that advertises Car Play. I've long said that the first car manufacturer to really embrace Car Play (and Android Auto) is going to have a huge advantage over their competitors. I'm looking forward to seeing how these things sell.
Also, that "radio won't turn play when the seatbelts are buckled" feature seems pretty fantastic. Now we just need a way of keeping kids (and adults!) from texting and driving. Hopefully by the time my son is old enough to drive a car, they all just drive themselves and we don't have to worry about his driving habits.